 | Good product design is about empowering people. There are a lot of ways to empower, such as increasing productivity, giving access to things you could not normally do, making you happy, or even making you feel important, or first. Perhaps one of the elements of Great design is creating value...which happens when the empowerment received is greater than the cost of the transaction to achieve it. This all sounds very obvious, but very often businesses can be more focused on a transaction, or its own internal goals. No? How about self gratifying glitz, or chasing the competition? DesignPost is built on the assumption that value can be reliably achieved, through deliberate learning and design process. We are currently developing a new technology and service that exemplifies the creation of new value, and empowerment for consumers and businesses in a surprising way. |
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