2.28.2010

the paradox of choice...

The Paradox of Choice: Why More Is Less


Almost depressing in its convincing summary of how pleasure is hard to find, fleeting, and crushed by the abundance of choices and options...  but Barry Schwartz distills the principles and offers guidance for managing them, and how we can trick ourselves into satisfaction...if only we can ignore that opportunity-cost accountant in our head!

Every designer should understand hedonic lag and adaption, which is essentially the process by which we adapt to our conveniences - and inconveniences - rendering us both immune to the wonderful comforts of our current experiences, but also masking the surprising inconveniences which we adapt to and blindly accept.

If we can understand and map adaptations in the products that we develop it could help us identify disguised weaknesses, and thereby create a potential road map for a product's future 'pleasure obsolescence' - or map a strategy to unexpected and exciting innovation.

I found the book hard to get through in a continuous read..but snacking on chapters has enlightened me in a lot of ways.

You may not love it....but it will make you better.


No comments:

Post a Comment